Victoria, British Columbia – The first 2010 Honda Insight registered in Canada will depart on Earth Day, April 22, from the Trans-Canada Highway Mile Marker Zero in Victoria and end at the similar marker in St. John’s, Newfoundland.

The Insight officially goes on sale in Canada on April 22, with a base price of $23,900 for the LX model, and $27,500 for the EX trim level. The company expects to sell 5,000 Insights in Canada in its first year.

The five-passenger dedicated hybrid vehicle uses a 1.3-litre gasoline engine and 10-kilowatt electric motor that contribute to a Transport Canada fuel economy rating of 4.8 L/100 km in the city and 4.5 L/100 km on the highway, with ultra-low emissions.

Journalists from across the country will drive a total of 23 separate legs during the month-long “Insight into Canada” journey, which ends May 22. They will report daily on environmental initiatives, visiting earth-friendly locations and inspirational people doing their share to lessen the country’s carbon footprint, reduce energy use, or improve recycling efforts. The reports will be posted on InsightIntoCanada, along with photos, videos, and a “narrative” by the car, dubbed Insight Canada 1.

“We’re excited to be able to document and celebrate the numerous environmental initiatives and achivements by Canadians from coast-to-coast,” said Jerry Chenkin, executive vice-president of Honda Canada. “The more that Canadians understand the environmental issues we are facing, as well as the numerous things that can be done to reduce our impact on the environment, the more we can ensure blue skies for our children. We can’t think of a better vehicle to make this celebratory cross-country venture than the new Honda Insight, which is Canada’s most affordable hybrid vehicle that incorporates a full complement of safety features and fun-to-drive character.”




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