Cruze MFCSeoul, South Korea – General Motors has announced a demonstration project in Korea that will explore the market needs and customer acceptance of battery-electric vehicles, using a fleet of electric vehicles (EV) based on the Chevrolet Cruze.

The Cruze EVs are the result of shared development among GM Daewoo, LG Chem and LG Electronics, and will operate in Seoul. The project is aimed at benefiting GM’s core vehicle electrification competencies, including batteries, electric motors, power controls and charging, and will provide real-world data on customer acceptance, driving patterns and charging behaviour.

The Korean project is expected to launch by the end of October, with demonstration fleets with other partners launching in other urban markets later this year.

“This Cruze EV demonstration project reinforces GM’s commitment to being a leader in the development of electric vehicles and green technologies, building on our portfolio of hybrids and the Chevrolet Volt,” said Karl Stracke, vice-president of GM global vehicle engineering. “We’ll apply the learnings from this and our other demo projects to help us deliver the world’s best vehicles for our customers.”

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