Tokyo, Japan – The first Prius plug-in hybrid for Europe was handed over to Roland Ries, the mayor of Strasbourg, France, at a ceremony in Tokyo.

The handover marks the start of a large-scale demonstration in Strasbourg, which will involve about 100 plug-in hybrid vehicles (PHV). The project is part of Toyota’s pan-European PHV limited-lease program, under which about 200 vehicles will be provided to selected public and private customers in more than ten European countries, including France, the U.K., Portugal, The Netherlands, and Germany.

“The plug-in hybrid technology is a key driver on our road towards sustainable mobility,” said Takeshi Uchiyamada, executive vice-president of Toyota Motor Corporation. “Based on Toyota’s full hybrid powertrain, PHV represents today the most practical way of increasing the use of electricity for personal transport. Now we need to investigate market acceptance of this new technology, and we are delighted to have the City of Strasbourg on board as one of our key partners in this ambitious project.”

For this demonstration, Electricité de Strasbourg will set up several hundred charging points at users’ homes, at the facilities of partners, in public parking lots, and on public roads. The city will lease five PHVs, support the setup of public charging points, and provide a subsidy to a local car-sharing company to lease three PHVs. The other vehicles will be leased to various public institutions and private companies.

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