Dearborn, Michigan – Ford has announced its new MyFord Touch technology, which will launch this summer on the 2011 Ford Edge and available globally on the 2012 Focus, and which coaches drivers to optimize fuel-efficient driving.

The similar MyLincoln Touch will be standard equipment on new Lincoln vehicles beginning with the 2011 MKX.

The MyFord Touch includes an Eco-Route option on navigation systems, which instantly calculates the most fuel-efficient route. Ford said that, in testing, Eco-Route can help achieve fuel economy gains of up to 15 per cent.

The system builds on the “coaching” concept pioneered on the SmartGauge with EcoGuide instrument cluster on the 2010 Ford Fusion Hybrid, which provides real-time fuel economy data and promotes fuel-efficient driving through a graphic of growing leaves.

“We have learned that when we provide drivers the information and tools in an interactive and entertaining way, they want to drive more fuel efficiently,” said Jim Buczkowski, director of global electric and electronics systems engineering. “MyFord Touch provides an unprecedented level of information and interaction so drivers can make the choice to be more fuel efficient.”

Eco-Route is not necessarily the fastest or shortest route, but the most fuel efficient. Typically, it charts a course that avoids congested freeways, and maximizes the use of major roads where the driver can maintain an efficient rate of speed.

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