Toronto, Ontario – The EcoCab project returns to Toronto on Earth Day, April 22, offering free rides in an environmentally-friendly, pedal-powered taxi fleet.

Funded entirely by corporate sponsors, the EcoCab offers free rides to people in Toronto’s downtown core. Sponsors have the opportunity to brand their EcoCabs, interact with riders en route, and offer special incentives or free product samples. The program will be extended until the end of October to give more companies and rider a chance to participate.

Last year, the EcoCab pilot program generated a rider occupancy rate of 90 per cent and had an impeccable safety record.

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