Boulder, Colorado – Consumer interest in plug-in hybrid electric vehicles (PHEVs) is very strong, with 48 per cent of Americans surveyed stating that they would be interested in buying one, according to a new survey from Pike Research.

Respondents said that they would be “extremely” or “very” interested in purchasing a PHEV with a range of 40 miles (64 km) on a single charge.

“Plug-in hybrids match the driving requirements of most consumers we surveyed,” said Clint Wheelock, managing director of Pike. “Eighty-two per cent of respondents drive 40 miles or less per day, with an average daily driving distance of 27 miles.”

The survey also found that 85 per cent of consumers stated that improved fuel efficiency would be an important factor when choosing their next vehicle; 65 per cent of those interested in PHEVs were willing to pay an average of 12 per cent more over a standard gasoline vehicle; and consumers indicated that the availability of workplace, private and public vehicle charging stations in their local area would be very important.

Of those responding, 79 per cent said they would be interested in investing in a fast-charging outlet for their homes, but Pike said that this willingness to pay is out of line with industry expectations.

The report analyzed results from a Web-based survey of 1,041 U.S. consumers.

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