Detroit, Michigan – The Progressive Insurance Automotive X Prize, a multi-million-dollar competition designed to inspire a new generation of viable, super-fuel-efficient vehicles, has announced a Demonstration Division designed specifically for large, established automobile manufacturers.

“We believe that this new division provides an ideal platform for major automakers in the U.S. and E.U. to promote their latest fuel-efficient vehicles, and we hope this announcement sparks new entries into the competition,” said Peter Diamandis, president and CEO of the X Prize Foundation.

Distinct from the existing Competition Division, the Demonstration Division is intended to showcase high-efficiency vehicles from established automakers that are already selling fully-validated, four-wheel vehicles in the U.S. or E.U. at quantities greater than 10,000 per year, and have been doing so since 2005. Efficient Mainstream Class vehicles that are either in production or committed for production and sale prior to the end of 2012 may be entered.

The new division was created to address the fact that actual, high-volume production vehicles involve more and substantially harder engineering challenges and trade-offs, than developmental vehicles that are production-capable. There is no prize purse in the Demonstration Division, although participating companies are also welcome to enter the Competition Division. Companies entering the competition will receive a variety of benefits, including the option to display and promote available high-efficiency vehicles at Progressive Automotive X Prize events.

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