2010 World Green Car - Audi A3 TDI
2010 World Green Car – Audi A3 TDI. Click image to enlarge

Los Angeles, California – The 2010 Audi A3 TDI has been named Green Car Journal’s 2010 Green Car of the Year.  This marks the second year in a row that a clean diesel vehicle has taken the top prize. The Green Car of the Year  jury, comprised of six environmental and automotive experts along with Green Car Journal editors, selected the 2010 Audi A3 TDI from a field of five finalists that also included the Honda Insight, Mercury Milan Hybrid, Toyota Prius and VW Golf TDI.

“The Audi A3 TDI offers it all,” says Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com. “This compact luxury car features an impressive EPA estimated 42 mpg (US) on the highway – a 50 per cent highway fuel efficiency improvement over the standard gasoline engine A3. Plus, this Audi’s quiet, clean diesel engine delivers loads of low-end torque and a fun-to-drive experience, all with the functionality of a 5-passenger hatchback.”

Along with setting the bar for highway fuel economy in the compact luxury car segment, Audi’s 50-state certified A3 TDI is powered by a 2.0-litre turbo direct injection (TDI) engine with a standard S tronic dual-clutch automatic transmission and comes at an MSRP of US$29,950.

“In winning the 2010 Green Car of the Year Award, the Audi A3 TDI demonstrates the bright future that clean diesel technology provides through reduced fuel consumption and greenhouse gas emissions,” said Johan de Nysschen, President, Audi of America. “This honour demonstrates that the A3 TDI is a ready-now solution to our society’s toughest transportation issues.”

This year’s invited jurors included Dr. Alan Lloyd, president of the International Council on Clean Transportation; Carl Pope, executive director of the Sierra Club; Jean-Michel Cousteau, president of Ocean Futures Society; Matt Petersen, president of Global Green USA; automotive expert and television host Jay Leno; and automotive icon Carroll Shelby. The Green Car Journal has been unveiling the Green Car of the Year winner at the LA Auto Show every year since it initiated the annual award in 2005.

“This was the strongest field of nominees ever for our Green Car of the Year program,” said Cogan. “It’s a clear indication that the auto industry is on track to deliver an expanding number of ‘green’ car choices at the showroom in coming years. It’s also an affirmation that fuel-efficient clean diesel models are becoming a serious competitor in the American market.”

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