Mitsubishi Concept PX-MiEV
Mitsubishi Concept PX-MiEV. Click image to enlarge

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Mitsubishi Concept PX-MiEV

Toronto, Ontario – Mr. Osamu Masuko, President of Mitsubishi Motors Corporation, Japan, presided over the Canadian introduction of Mitsubishi’s high technology Concept PX-MiEV plug-in hybrid at the Canadian International Auto Show this morning.

The Concept PX-MiEV, which is slated for release to the general public by 2013, is an advanced plug-in hybrid design, in a midsize package suitable for four adults. Capable of exceptional fuel economy, Concept PX-MiEV combines an extended cruising range and excellent on-road performance with the safety and stability of Mitsubishi’s acclaimed Super All-Wheel Control (S-AWC). Concept PX-MiEV is powered by two electric motors, one for the front wheels and one for the back, plus a 1.6-litre high efficiency gasoline engine, which functions as motive power source and a generator. The PX-MiEV features a three-way battery which can be charged with household 110V or 220V current, or by using a Quick Charge station. The Concept PX-MiEV represents the most evolved result of Mitsubishi’s four decades worth of electric vehicle (EV) research and development.

Peter Renz, Director National Marketing for Mitsubishi Motor Sales of Canada Inc. (MMSCAN) also announced that Transport Canada will partner with MMSCAN in an evaluation and trial of Mitsubishi’s i-MiEV all-electric car.

“The automobile industry, which has been focusing on high performance and comfort, is shifting to an era where environmental technology and smaller sized vehicles are being demanded by the global market. Therefore, in order for Mitsubishi to grow in a changing environment, we must also adapt with the times,” said Masuko.

Mr. Masuko also confirmed that Mitsubishi would continue working with governments and other organizations that support the Electric Vehicle. He pointed out that Mitsubishi has delivered over 1200 i-MiEV all-electric cars and that Japan now has more than 120 Quick Charge stations in operation. He also encouraged the promotion of an EV friendly environment suitable for development, infrastructure and service – all of this with the goal of introducing an electric vehicle to consumers in the North American market by 2011.

Masuko also announced that Mitsubishi Motors Corporation had approved the creation of a distinct Canadian Parts Distribution Centre. A new, thoroughly modern building will be constructed with the opening planned for January, 2011. The purpose of this Parts Distribution Centre will be to improve service for Canadian owners of Mitsubishi products and to assist MMSCAN in their future growth.

Also announced was the arrival this fall of an all new, fuel efficient, compact crossover. On display at the show are the restyled 2010 Mitsubishi Outlander midsize SUV and the sleek new 2011 Mitsubishi Eclipse Coupe.

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