Kia Ray concept
Kia Ray concept. Click image to enlarge

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Kia Ray concept

Chicago, Illinois – Kia unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show today, a futuristic four-seat compact plug-in hybrid sedan based on the Kia Forte platform.

Designed with lightweight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, the Kia Ray is the fifth vehicle from the Irvine Calif.-based Kia Design Center America (KDCA) to be revealed in the last year, following the Soul, Forte, Forte Koup and the all-new 2011 Sorento CUV.

“It is important to imagine what people will want in the future from a green perspective early in the design process, because people want to reduce their carbon footprint without driving carbon copies,” said Peter Schreyer, chief design officer, Kia Motors Corporation. “Being green doesn’t have to be an obvious statement anymore and the Kia Ray exemplifies a viable blend of modern, eco-minded features for today’s environmentally conscious consumers.”

The aerodynamic Ray incorporates clean, flush surfaces minimizing any unneeded edges, a flowing profile and pronounced rear shoulder ending in a slightly high deck lid for reduced drag. It also features touch-screen controls, drive-by-wire steering, “cool-glazing” solar glass and a lithium-polymer battery.

As a plug-in hybrid, the Ray is designed to travel 80 kilometres using its electric motor on a single charge, and has a total range of 1,200 kilometres. It has a fuel economy rating of 1.16 L/100 km.

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