Detroit, Michigan – The 2010 North American International Auto Show (NAIAS) in Detroit will debut Electric Avenue, a new feature spotlighting electric vehicles and technology at next January’s event.
The exhibit will be sponsored by the Dow Chemical Company and showcase the importance of technological solutions. The exhibit will feature nearly 20 vehicles, along with symposiums and special events on the adjacent NAIAS stage.
“Electric Avenue is going to be a unique feature of the 2010 NAIAS that will enable us to educate a diverse audience about the long-term viability of the auto industry using a subject that is top-of-mind globally these days,” said NAIAS chairman Doug Fox. “Each year, our show strives to provide an innovative approach to providing excitement. As one of the primary stops on the global show circuit, we are able to draw key media and help exhibitors tell the short- and long-term strategies to a passionate audience of consumers and industry leaders.”
In addition to Electric Avenue, the Michigan Economic Development Corporation EcoXperience will also return, giving visitors the opportunity to experience electric vehicles on a landscaped track in the lower level of Cobo Center.