Toronto, Ontario – Ford’s Next Generation Hybrid System and “SmartGauge”, available on the 2010 Fusion Hybrid, was declared the winner of the 2010 Best New Green Technology award by the Automobile Journalists Association of Canada (AJAC). The award was announced this morning during a press conference that opened the Canadian International AutoShow media day in Toronto.
“AJAC’s Best New Green Technology award, presented by Shell Canada, was established to recognize innovative new developments in the auto industry that will be of benefit to the Canadian consumer,” said Canadian Car of the Year and technology award chairman Richard Russell. “Virtually every manufacturer is working to reduce fuel consumption and exhaust emissions. We want to look at these efforts and award those we feel are worthy of recognition.”
The winner was chosen from a list of five entries, judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.
“Great strides in our hybrid technology have made the Fusion Hybrid the most fuel efficient mid-size sedan and the addition of SmartGauge with EcoGuide instrument cluster technology, is a unique way to help drivers get the most out of their hybrids,” said David Mondragon, president and CEO, Ford of Canada.