June 9, 2010
Toronto, Ontario – Allstate Insurance Company of Canada has launched its Action Against Distraction campaign, giving young drivers in Alberta, Ontario, New Brunswick and Nova Scotia a chance to win an iPad when they take the pledge to drive without distraction.
The company is working with schools and communities across the Greater Toronto Area to explain to teenagers that even the simplest distractions, such as texting, applying makeup, changing a CD, adjusting a GPS unit or even chatting with friends instead of watching the road can lead to a fatal collision. Driving while distracted is the cause of eight out of every ten collisions.
As part of the campaign, Allstate has created a video and online pledge, where young drivers and their parents can add their names and show their commitment to help stop distracted driving.
“Driving is about focus,” said Saskia Matheson, Allstate’s director of risk management. “If you aren’t focused on your driving, you put you and everyone around you at risk. We are committed to keeping Canadian roads as safe as possible for all drivers, and we believe the Action Against Distraction campaign helps young drivers and their parents understand what’s at risk.”
Young drivers in the specific provinces are automatically entered to win an iPad when they take the pledge at Good Hands Advice. An additional ballot is earned when shared with friends.