February 10, 2014
Minute and a half spot highlights Original MINI Parts and Accessories as well as their sponsorship of Canadian Olympic Team
MINI has a history of cheeky ads and unconventional marketing, but this spot from the creative agency Richmond Day for MINI does something quite familiar.
Using a range of MINI models and some obvious musical help, the agency had the cars “sing” O’Canada for this minute and a half spot to be used during Olympic coverage. MINI is the “Official Vehicle of Team Canada” for the 2014 Winter Games in Sochi, Russia.