Minute and a half spot highlights Original MINI Parts and Accessories as well as their sponsorship of Canadian Olympic Team

MINI has a history of cheeky ads and unconventional marketing, but this spot from the creative agency Richmond Day for MINI does something quite familiar.

Using a range of MINI models and some obvious musical help, the agency had the cars “sing” O’Canada for this minute and a half spot to be used during Olympic coverage. MINI is the “Official Vehicle of Team Canada” for the 2014 Winter Games in Sochi, Russia.




About Mark Stevenson

Mark Stevenson is a former IT professional turned freelance automotive writer and news editor for Autos.ca. He's a member of the Automobile Journalists Association of Canada and former member of the Texas Automotive Writers Association (TAWA). Mark spends an inordinate amount of time on motorcycles and resides in Dartmouth, Nova Scotia with his two dogs - Nismo and Maloo. You can find him on Twitter and Facebook.