May 24, 2013
BRP in the hands of the best drivers of the Formula 1 Grand Prix du Canada
VALCOURT, Quebec – BRP employees will create the trophies of the 2013 and 2014 editions of the Formula One (F1) Grand Prix du Canada for the third and fourth straight years.
“We are proud of the relationship established with BRP, a powersports industry leader, especially with its Design & Innovation team recognized around the world,” said François Dumontier, President & CEO of Octane Racing Group Inc, promoter of the Formula 1 Grand Prix du Canada. “The trophies that they have designed since 2011 for our event demonstrate that they understand well the culture and the emotion behind F1 racing.”
Eight BRP teams of three or four designers participated in a friendly competition to develop the Formula 1 Grand Prix du Canada trophies. A jury, composed of representatives from Octane Racing Group and BRP, selected a concept for this year’s edition of the Grand Prix and sent it to Formula One management for final approval. Proposals were evaluated on their originality, design quality, feasibility and symbolism with F1 racing.
“We were very excited in 2011, the first time we were approached by the F1 Grand Prix du Canada to design their trophies, and it is obviously a challenge that is gaining in popularity among my designers,” said Denys Lapointe, executive vice-president, Design & Innovation Centre. “It’s a great opportunity to showcase their creativity, talent and passion for powersports.”
The creation of the trophies was done by a talented group of individuals from a variety of disciplines including: product and transportation design, engineering, human factors, as well as technical staff. Over the years, BRP’s design group has garnered numerous international design awards such as German red dots, U.S. Good Designs and Australia International Design Awards (AIDA). To date in 2013, BRP received one red dot award and three AIDAs.
The trophy will be on display during the F1 Grand Prix du Canada Open House on the morning of June 6. In addition, all spectators at Circuit Gilles Villeneuve will get a chance to see the trophy at the BRP booth located near the Pont du Cosmos on race weekend, June 7-8-9, 2013.