Detroit, Michigan – Toyota unveiled a new smaller Prius model today, the Prius C.  The Prius C is smaller and lighter than its midsize Prius stablemate with 19.1 inches less length (157.3 vs. 176.4 inches OAL) and 542 lbs. less weight than the Prius Liftback (2,500 vs. 3,042 lbs.).  In adapting the Hybrid Synergy Drive to the smaller Prius c platform, each of the system’s major components were re-designed to reduce weight, scale, and improve efficiency.

The compact four-door hatchback will go on sale in March, 2012 with an MSRP under $21,000.  With a combined fuel consumption rating of 3.7 L/100 km, the Prius C offers the lowest L/100 km rating of any vehicle without a plug-in feature.

The Prius C will come with a wide array of convenience and in-car electronics features, including a standard 3.5-­in. colour LCD multi-information display, hands-free phone capability, USB port with iPod connectivity, and available Display Audio system with Navigation.

The Prius C joins the Prius family, which includes the third generation Prius liftback, the versatile new Prius V and the Prius Plug-in Hybrid, which will debut in 2012.

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