Brian Beck (City of Vancouver), Larry Hutchinson (Toyota Canada), Christina Ianniciello (Province of British Columbia), Maxime Dubois (Université Laval), Paul-Arthur Huot (Province of Quebec), and Ben Marans (City of Toronto).
Left to right: Brian Beck (City of Vancouver), Larry Hutchinson (Toyota Canada), Christina Ianniciello (Province of British Columbia), Maxime Dubois (Université Laval), Paul-Arthur Huot (Province of Quebec), and Ben Marans (City of Toronto).. Click image to enlarge

Vancouver, British Columbia – Toyota has presented the Prius Plug-in Hybrid (PHV) and other new designs for the 2010-2011 model years at the Vancouver International Auto Show. The company plans to introduce nine new or refreshed vehicles to Canada in the coming year.

“Customer commitment, sustainability, fuel efficiency and technological innovation are four ways in which the Toyota DNA expresses itself in our vehicles,” said Sandy Di Felice, director of external affairs for Toyota Canada. “We are excited to showcase the all-new 2010 Toyota Prius Plug-in Hybrid, as well as the new 2011 Toyota Sienna.”

Compared to traditional hybrids, the Prius PHV has the ability to recharge its newly-developed lithium-ion battery from the electrical grid, making it possible to travel longer distances and at faster speeds on electric power alone. This means fuel savings and lower emissions for consumers.

Toyota also recently announced the first phase of a national Canadian partnership for real-world demonstrations involving the five Prius PHVs that Toyota Canada has secured for trials. The Canadian trial is part of a global Toyota test of the Prius PHV in real-world conditions, and will involve partners in British Columbia, Manitoba, Ontario and Quebec.

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