Ottawa, Ontario – November 23, 2011 marks the fourth annual National Day of Remembrance for Road Crash Victims in Canada. The day draws Canadians’ attention to the thousands who have died or have been affected by road crashes, and the importance of driving safely.

On average, six people die on Canadian roads each day, and traffic collisions are a major cause of death, especially for those between the ages of 5 to 34.

“Everyone has a role to play in improving the safety on our roadways,” said Ward Keith, chair of the Canadian Council of Motor Transport Administrators. “Motor vehicle crashes are avoidable, and each of us can take action to make our roads safer by rethinking road safety.”

To remember victims of road crashes, visit Remember Road Crash Victims and create a tribute to someone you’ve lost or whose life has been changed by a crash.