Detroit, Michigan – Despite difficult times for the auto industry, the North American International Auto Show (NAIAS) in Detroit is on pace to provide worldwide media and car fans with new product excitement they have come to expect, according to the show organizers.
“Our exhibitors know our show draws more than 6,000 media from around the world,” said NAIAS executive director Rod Alberts. “Showcasing product on a global stage during Press Preview, and then to the Motor City during the public show, is more than a marketing strategy. It’s about the passion and the pride that the product ignites in people around the world, while also recognizing the reality of today’s budget constraints.”
Some of the promised debuts include:
– General Motors has confirmed it will hold the world debut of the 2010 Buick LaCrosse (Allure) sedan, 2010 Cadillac SRX crossover, and the 2010 Chevrolet Equinox compact sport utility.
– Ford “promises some show-stoppers but is playing coy on details just yet,” the NAIAS said, but that company officials have hinted that the models being shown for the first time Detroit will be the next step in the company’s future global design direction. In a separate press release, Ford had said that it will detail its accelerated vehicle electrification plan, including a family of hybrids, plug-in hybrids and battery electric vehicles that will come to market by 2012, at the show.
– Chrysler will hold three world debuts, so far unnamed.
– Toyota will unveil the next-generation 2010 Toyota Prius Hybrid, along with the worldwide reveal of a new Lexus hybrid.
– Honda will unveil the 2010 Insight hybrid.
– Mini will hold the world reveal of its new Cooper convertible.
– Kia plans the world debut of a new concept vehicle.
– Volkswagen has promised “the debut of a green but sexy model.”
– Mazda will unveil the five-door (hatchback) version of its Mazda3.
– Chinese automakers BYD and Brilliance Auto plan new model debuts.
The show also said that Audi has plans for at least two world debuts, including a new production model and a concept that strongly hints at a future production car; Bentley will hold the world introduction of a new model, with details to come; BMW has promised “major product news for the show,” and Maserati will present the Grand Turismo S.