Scion iQ
Scion iQ. Click image to enlarge

New York, New York – Scion has unveiled a special concept version of its iQ micro-subcompact car at the New York International Auto Show, designed to meet the transportation needs of young urban trendsetters. Toyota plans to sell the Scion brand in Canada later this year.

The iQ concept is a new urban vehicle that is just over 10 feet (304 cm) in length, and accommodates three plus luggage. As more and more urban centres are revitalized, young people are moving in from the suburbs and are looking for a car that suits their needs and delivers high emotional value.

“Scion’s iQ concept turns traditional auto design upside down,” said Larry Hutchinson, director of Toyota Canada. “Traditionally, small vehicles have been thought of as being basic. The iQ concept is just the opposite with its innovative features and iconic urban design, and we believe it fits in well within the Scion brand. Our young, trendsetting buyers are creative and innovative forward thinkers, and we think they will appreciate what iQ has to offer.”

The production iQ is currently sold in Japan and Europe. The iQ concept vehicle was created by Five Axis of Huntington Beach, California, with aggressive exterior and interior modifications that show the vehicle’s potential for personalization.

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