March 29, 2013
VW is hungry to take on another brand and wants it to be Italian, reports Wards Auto.
Even after Sergio Marchionne and Martin Winterkorn recently traded blows through the media, it appears Audi is looking to purchase Alfa Romeo; this according to sources close to Fiat CEO Sergio Marchionne and Audi CEO Rupert Stadler.
After acquiring the tricolor motorcycle company Ducati last year and sportscar marque Lamborghini back in 1998, Audi is looking to bring Alfa Romeo and Italian parts maker Magneti Marelli into the German fold.
Neither company would officially comment, so take this rumour with a large grain of salt. But, with Fiat looking to possibly raise cash to acquire the rest of Chrysler from VEBA and VW’s intentions to become the world’s largest automaker, Alfa Romeo changing hands is in step with both corporations’ long term goals.
The acquisition would also include Fiat’s Pomigliano production facility which currently makes the Fiat Panda.
If this rumour proves true it may explain Fiat’s very limited introduction of new Alfa models to North America.