Mississauga, Ontario – Porsche Cars Canada has announced that it will not have a display at the Canadian International Auto Show in Toronto in February 2009. The company said it has made a business decision to apply its marketing resources more directly to its customer base.
“The Toronto Auto Show is the most important in Canada and we did not take this decision lightly,” said Jasmin Rawlinson, Porsche Canada’s Director of Marketing. “Still, as we seek to find better, more targeted ways to reach our potential customer base, particularly in an economy as difficult as the one we face today, we must look beyond traditiional consumer auto shows, even ones as prominent as Toronto.”
Rawlinson said that participating would have required a major financial investment, and that trying to connect more directly with Canadian customers allows the company to allocate its limited marketing sources more effectively.