October 20, 2010
El Segundo, California – The 2011 Porsche Cayenne has been named the winner of Motor Trend’s 2011 Sport/Utility of the Year award.
The announcement was made live via Motor Trend’s Facebook page, a first for the brand and the latest step in its multi-media strategy.
The magazine said that the 2011 Cayenne “represents an evolution in concept and design, rather than an outright overhaul. Not only are the Cayenne’s technical advancements compelling, but its increased fuel efficiency, high value rating and improved interior and exterior design features result in an unbeatable combination of performance and capability.”
“Our Sport/Utility of the Year evaluation is not a comparison test,” said Angus MacKenzie, editor-in-chief of Motor Trend. “Each contender is evaluated against six criteria – advancement in design, engineering excellent, efficiency, safety, value, and performance of intended function. With strong showings in the engineering and efficiency areas, an attractive exterior, a thoughtful interior design, a full roster of active and passive safety gear and a high value rating on its opening price, the Cayenne was quite obviously the winner. The fact that the Cayenne’s driving experience eclipsed that of every other contender was just a bonus.”