October 7, 2011
Mississauga, Ontario – Porsche’s Camp4 Canada driving program returns next January to Quebec’s Mont-Tremblant region, bringing a fleet of over 20 Cayman and 911 Carrera models. It will be the first opportunity for North American customers to experience the next-generation Porsche 911 from behind the wheel.
Participants will learn valuable winter driving skills and explore multiple specialized snowbound tracks at Mecaglisse, a dedicated snow- and ice-driving facility outside of Montreal. The facility includes two road courses and an enormous winter skidpad.
“We are very excited to be hosting a Camp4 for the second time in Canada,” said Joe Lawrence, president and CEO of Porsche Canada. “Porsche has long provided drivers the skills to drive with precision, performance and mastery in all kinds of adverse conditions. This year, on top of the three-day Camp4 program, we are upping the ante. Drivers who have previously completed Camp4 or another Precision-Level Porsche Sport Driving School course can step up to Camp4S, which incorporates an additional snow and ice track, even higher speeds and more challenging exercises.”
Camp4 Canada is the highlight of a larger winter marketing campaign, found at Porsche. The campaign includes a winter-themed microsite, winter displays at Porsche Centres nationwide and special offers on winter wheels, tires and accessories.
There are two three-day waves of Camp4 Canada and one wave of Camp4S, running a total of January 31 to February 10, 2012. Corporate one-day programs are also available. The $4,995 price of Camp4 includes accommodations, food and transfers between the hotel and driving centre. To reserve, call 1-800-PORSCHE or visit Camp4.
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