January 4, 2011
Mississauga, Ontario – Porsche has announced a major price reduction in Canada, with the base price on all car lines dropping by an average of $5,200. The company credited the continuing strength of the Canadian dollar for the adjustment.
The move comes on the heels of measures already introduced over the last year, including additional standard equipment, price reductions and value option packages.
“Porsche Canada has historically been the first to act decisively and responsively to currency fluctuations in the North American market,” said Joe Lawrence, CEO of Porsche Canada. “Our status as an independent subsidiary since 2008 has greatly strengthened our voice in Stuttgart, allowing us to deliver unprecedented levels of value to Canadian Porsche buyers.”
Some of the price adjustments include the 2011 Boxster at a starting price of $54,900, down from $58,000; a V6-powered Cayenne at $55,300; a Panamera at $86,600; and $103,200 for the Panamera S, a reduction of $11,900. The 911 sports car now starts at $90,100, while the 911 Turbo S is now $183,400, or $16,600 less than before.
In addition to vehicle price reductions, Porsche has also reduced the price of factory-installed options, with an additional $2,500 reduction in the cost of a vehicle equipped with average options. For example, the price of a seven-speed PDK double-clutch transmission on a Boxster or Cayman drops from $4,660 to $3,910, while a power sunroof on a Cayenne is reduced from $1,630 to $1,370.
Starting in January, Cayenne models sold in Canada will come with a standard HomeLink universal garage door opener and rear side airbags. The company also announced the price of the Cayman R, a stripped-down version of the Cayman S with ten more horsepower, 55 kilograms less weight and several interior and exterior styling changes, which will start at $75,600.
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