A small, rear-wheel drive coupe on the cheap might not be in the cards after all

Nissan may be having difficulties engineering a platform that’s affordable enough to take on the Subaru BRZ and Scion FR-S, if you read between the lines of an article at WardsAuto.

WardsAuto spoke with Nissan Americas vice president of product planning, Pierre Loing, who stated, “It’s not easy to do, (and) if you do something like this and you manage to do a vehicle at (a low) price, what else would you do on this platform? Because frankly to do a platform for 50,000 or 60,000 (units) a year – it’s not worth it.”

Nissan had previously hinted a new car based on the IDx concepts would compete in the under-$30,000 entry price bracket and we could see the new car as early as 2016. However, even if the car received a green light today, there would not be enough time for it to break cover by the projected date.

“Will (the IDx) become something or not is debated, but certainly not (by 2016),” Loing told WardsAuto.

As for the next-generation Cube, which is expected for Japan in 2016, Loing said, “We have a model-year ’14 (in the U.S.); there will be an announcement on ’15 to come.”

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