2011 Ford Focus
2011 Ford Focus
2011 Ford Focus. Click image to enlarge

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2011 Ford Focus

Detroit, Michigan – The next-generation Ford Focus made its worldwide debut at the North American International Auto Show (NAIAS) in Detroit this morning.  Scheduled to go into production in North America and Europe late in 2010 and go on sale early in 2011, the new Ford Focus will be sold in four-door sedan and four-door hatchback bodystyles. The new Focus will be nearly identical in all markets, with 80 per cent parts commonality around the world.  Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants. The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform.

“The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,” said Alan Mulally, Ford’s president and CEO. “The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations,” he added.

The new Ford Focus was developed by a global team, led from Ford’s European small and medium vehicle centre of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford’s technical centre in Dunton, England.

For the NAIAS preview, Ford is showing a completely new 2.0-litre gasoline engine for the North American market that features direct injection (DI) and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency. The new 2.0-litre DI Ti-VCT engine is up to 20 horsepower more powerful than the current 2.0-litre Duratec I-4 unit while contributing to projected fuel economy gains of more than 10 per cent.  The 2.0-litre DI Ti-VCT engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission which uses an advanced dual-clutch design, which alone can help to reduce fuel consumption by up to nine per cent compared to a traditional four-speed automatic.

Ford engineers have updated the suspension concepts from prior models, developing optimized new designs for the “control blade” multilink rear suspension and the semi-isolated front and rear subframes. Ford’s European driving dynamics specialists have also enhanced cornering stability and agility with the introduction of an advanced Dynamic Cornering Control system, which uses “torque vectoring” techniques to transfer power between the drive wheels to deliver reduced understeer, improved traction and better turn-in. All global customers will benefit from the same quality of dynamic performance in the new Focus. Identical chassis and suspension architecture is being used for all markets, except for minor regional tuning differences, such as local tire specifications. The chassis design is complemented by a completely new Electric Power Assist Steering system.

Within the cockpit, the most significant innovation is the company’s next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an eight-inch touch-screen, allowing the driver to control a wide range of functions via a clear and intuitive colour display. MyFord is complemented by a new generation of Ford’s powerful SYNC connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players.

“The all-new Focus is at the centre of convergence for automotive trends,” said J Mays, Ford group vice president of Design and chief creative officer. “We’ve designed it with an acute understanding of global customers, yet it’s tailored for each individual region. Focus combines the best from Europe, North America and Asia to deliver a level of emotional driving enjoyment never before experienced in a car this size.”

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