Westlake Village, California – A new survey by J.D. Power and Associates is intended to help auto manufacturers assess the success of their vehicle launches, by qualifying how well new vehicle models perform during the year in which they are introduced.
J.D. Power announced the new service at the 2009 Automotive Roundtable, taking place in New Orleans.
“With the introduction of the Vehicle Launch Index, manufacturers are now able to gauge the marketplace success of their newly launched vehicles through an external, independent source,” said Gary Dilts, senior vice president of global automotive at J.D. Power. “The Vehicle Launch Index provides a real-time, comprehensive view into marketplace activity, allowing manufacturers to quickly respond to ever-changing industry conditions.”
The new index will examine factors that include turn rate, credit quality, residual factor, dealer gross profit, vehicle price and incentives.
“In 2009, manufacturers are making multi-billion-dollar investments in more than 50 major product launches in the U.S. alone,” Dilts said. “Current market conditions demand a need for a third-party, syndicated assessment to ensure manufacturers maximize the return on their investment.”