Pre-order open to Canadian residents, costs $299 USD during initial funding phase

Navdy, a San Francisco based startup, is bringing an innovative aftermarket HUD to market, combining vehicle telematics with phone connectivity.

Navdy (the product, not the company) sits atop the driver’s instrument panel, connected to both the driver’s smartphone and the vehicle’s diagnostics through its OBD2 port (on-board diagnostics II, available on cars from 1996 onward).

“Smartphones were never designed to be used while driving,” said Navdy co-founder and CEO Doug Simpson.

“Touchscreen-based apps force you to take your eyes off the road. So we started by completely rethinking what the experience of using apps behind the wheel should be like.”

Its aim is to keep the driver connected while reducing distraction. While the technology itself is not new, and a number of automakers are incorporating the technology in their own cars, Navdy looks to bring other “first of its kind” features to their automotive set-top box.

The primary feature is the display itself, which “appears to float six feet in front of your windshield so you can maintain your focus on the road” states a release from the startup. Navdy also incorporates touch-less gestures so users don’t need to use their smartphone for input.

Available for both iOS and Android, Navdy will be compatible with Google Maps for navigation, along with numerous music apps, text messaging, social media apps, and phone notifications.

The aftermarket HUD is currently available for pre-order for the next 30 days at a cost of $299 USD (full price will be $499 USD later).

Check out the video below to see Navdy in action. Also, the deadpan delivery of it all should give you a chuckle, along with a few easter eggs for car nerds.








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