Lincoln looking to expand lineup by end of decade

Even with Lincoln bringing out new product on a fairly regular basis, the powers that be at Ford’s luxury brand know they need to expand their range even more if they want to become a full-line automaker. And, it seems, they are considering everything.

While speaking with head of global marketing for Lincoln, Matt VanDyke, Edmunds posed the question of a possible Mustang-based Lincoln model.

The answer, while non-committal, was intriguing: “Sure. We won’t rule out anything.”

A future Lincoln Mustang could be executed in the same vein as the outgoing Infiniti G37 Coupe, essentially a 2+2 version of the Nissan 370Z.

Lincoln has other products planned to fuel their expansion. After the MKZ, MKC, MKX, and Navigator made their own debuts, the luxury brand will introduce a new full-size sedan to replace the MKS. The full-size MKT will also see a redesign around the same time as the Ford Flex.

However, more models need to be added still in order to catch up with the likes of Lexus.

“We don’t think that four new products in four years means that we can sit back, take a break and rest. It is absolutely the beginning, it is the foundation,” VanDyke said.




About Mark Stevenson

Mark Stevenson is a former IT professional turned freelance automotive writer and news editor for Autos.ca. He's a member of the Automobile Journalists Association of Canada and former member of the Texas Automotive Writers Association (TAWA). Mark spends an inordinate amount of time on motorcycles and resides in Dartmouth, Nova Scotia with his two dogs - Nismo and Maloo. You can find him on Twitter and Facebook.