Toronto, Ontario – Mitsubishi’s Super-All-Wheel Control technology, available on the 2009 Mitsubishi Lancer Evolution, was declared the 2009 Best New Technology by the Automobile Journalists Association of Canada (AJAC) today. The award was announced during a press conference for the Canadian Car of the Year Awards that opened the Canadian International AutoShow media day in Toronto.

“The AJAC Best New Technology award, presented by Shell Canada, was established to allow a group of technical writers to identify new and innovative technologies of significant benefit to the consumer – so much so, that it is likely to be emulated by other manufacturers,” explained Canadian Car of the Year and Technology Award chairman Richard Russell. “Past winners include everything from run-flat tires to various hybrid and suspension technologies. The significance of the Best New Technology award has been growing steadily over the past few years as has the degree of rigor to which entries are submitted.”

The winner was chosen from a list of seven entries, judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.

Mr. Koji Soga, President and CEO, Mitsubishi Motors Sales of Canada Inc., commented, “Mitsubishi is a company driven to practical engineering solutions: solutions that have a direct consumer benefit. And the Super All Wheel Control system used on the Lancer Evolution is a perfect example. Here we have a technology that enables the ultimate in driver control, in all weather conditions, which makes the vehicle both safer and more enjoyable to drive.”

For more information on the 2009 Canadian Car of the Year Awards, visit

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