February 13, 2014
After sweeping all categories they entered, Mazda takes home coveted Canadian Car of the Year honours
During one of the first press conferences of the day at the Canadian International Auto Show in Toronto, Automobile Journalists Association of Canada announced the Mazda6 as the 2014 Canadian Car of the Year. The new Jeep Cherokee took home Canadian Utility of the Year honours.
Mazda6 was competing against one of its own, the Mazda3, and the new Chevrolet Corvette Stingray.
“We are truly honoured that AJAC has named the 2014 Mazda6 as their Canadian Car of the Year – our flagship car that demonstrates the best Mazda has to offer. This car introduced a combination of style, safety, fuel economy, and dynamic driving into the midsize segment that has never been available before, and winning CCOTY is an overwhelming acknowledgement of that”, said Kory Koreeda, President, Mazda Canada.
Jeep Cherokee edged out the Acura MDX and Kia Sorento in the utility class.
“From our engineers, to our management, to the people on the assembly line and everyone in between, I can’t truly express how excited we at Chrysler Group are to see the all-new Jeep Cherokee named 2014 Canadian Utility Vehicle of the Year by AJAC,” said Reid Bigland, President and CEO, Chrysler Canada.
“To achieve this honour amongst such diverse and worthy competition is both humbling and a reinforcement of our goal to completely redefine what Canadians should expect from an affordable, mid-size SUV. Whether through its cutting-edge design, class-exclusive tech like a segment-first nine-speed automatic transmission, legendary Jeep 4×4 capability or more than 70 advanced safety and security features, the 2014 Cherokee is resonating well with consumers.”
Testing for Canadian Car of the Year and Canadian Utility of the Year is performed in October at AJAC’s annual week-long “TestFest” event in Niagara Falls, Ontario and hosted by the Niagara Falls Parks Commission. Eighty journalists were part of this year’s testing.
To celebrate, Mazda Canada released the following television spot.