March 13, 2014
Suzuki could give FCA better access to India if Volkswagen removes itself from the party
Sergio Marchionne, head of the newly formed Fiat Chrysler Automobiles (FCA), might be interested in getting in bed with Suzuki in order to have access to certain emerging markets, GoAuto Australia reports.
A deal could involve FCA purchasing Volkswagen’s 19.9 percent share in the Japanese automaker, though VW and Suzuki have been at war over those shares almost since the inception of their partnership.
Suzuki could benefit from the deal, as FCA has a wide breadth of platforms the Japanese firm could use for future product and a solid lineup of engines. Suzuki and Fiat have worked together in the past on the Suzuki SX4/Fiat Sedici. Another partnership saw Fiat engines in the European Suzuki Swift, and its this partnership which Volkswagen takes issue with.
When asked about a possible partnership at the Geneva Auto Show, Marchionne said, “I have a huge amount of respect for what [Osamu Suzuki has] done and I continue to be open to ways in which we can collaborate going forward.”
Mr Marchionne said that when he sat in the new Renegade on the Jeep stand at last week’s Geneva show, a Japanese man hopped into the back seat.
He said he asked who he was, and he said “hi, I’m from Suzuki”.
“They’re everywhere,” Mr Marchionne quipped.
While Suzuki and Volkswagen have both said they’re attempting to settle amicably, no conclusion has been announced.
Marchionne and Volkswagen haven’t been on the best of terms lately. The two were playing fistycuffs in the media over what Marchionne called “a bloodbath” in pricing from the German automaker.