Detroit, Michigan – Lexus will introduce a new exhibit at the North American International Auto Show in Detroit, featuring a single-level layout and some of its most exciting new vehicles.

The previous two-story structure with staircase is gone, replaced with a “landscape” configuration and a waterfall.

“In our first twenty years of business, we grew from a respectable premium automaker to the most preferred luxury brand in the United States,” said Andrea Lim, events marketing manager. “This exhibit exemplifies the next chapter in the Lexus franchise. We want our brand’s reputation for quality synonymous with one of transparency. We believe an elegant, flowing display emits feelings of openness and availability.”

The Lexus LFA will take centre stage, along with a special design treatment showing the inner workings of the chassis and V10 engine. Visitors can use the “LFA Configurator,” building their own computerized version with selected colours, wheels and calipers, and then send the image to an email address or post to a social media Web site.

Also on display is the Lexus LF-Ch premium compact hybrid concept that made its international debut at the 2009 Frankfurt Auto Show. Visitors can take a picture of the vehicle and send it to an on-site interactive table which incorporates the image into a mosaic art piece.

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