Detroit, Michigan – Lexus has created a “kinetic” display at the North American International Auto Show in Detroit, offering showgoers an engaging experience in a 14,300-square-foot single-level boutique.
“When people visit automotive exhibits, they often encounter areas that evoke solid construction and fabricated form,” said Andrea Lim, Lexus events marketing manager. “Our exhibit can best be described as a ‘kinetic skin,’ where visitors’ senses are actively engaged, resulting in an emotional connection to the brand.”
An animated walkway that bisects the exhibit leads to a large LED video wall which delivers messages related to Lexus’ craftsmanship, safety and environmental leadership. The majority of Lexus vehicles on display are white, emitting a feeling of progressive luxury.
The exception will be an orange, 552-horsepower LFA super car. The LFA begins delivery to owners later this month. The display will also feature the new CT200h, the fifth hybrid in the Lexus lineup, and a highly modified LS 600hL sedan designed by tuner Brian Fox.