The Italians have really gone all out in Switzerland this year with Lamborghini showing the most amount of madness. The new Veneno, a limited run special of just three cars, was paraded onto the show floor. If you want one, too bad, as all have been sold for €3 million (~$4 million CAD).

This is car porn at its finest.

The road-going racing prototype sports a 6.5L 12-cylinder engine producing an ungodly 750hp, good for a 2.8 second gallop to 100 kph and a top speed of 355 kph. The mentality doesn’t end there, as power is sent to all four wheels through a 7-speed sequential shift gearbox while power is put to the ground thanks to a F1-style pushrod suspension.

The Veneno, named after yet another famous fighting bull, is an orgy of carbon fiber and Italian national pride. From the carbon monocoque to interior trim, no expense was spared in using the lightweight material. And while the Geneva concept sports all Italian national colours, each customer bound example will be an individual colour – green, red, and white.