Next generation Kia Optima (front)Seoul, South Korea – Kia will hold the world premiere of its all-new Optima, sold in Canada as the Magentis, at the 2010 New York International Auto Show in April.

“The next-generation Optima possesses the power to surprise,” said Peter Schreyer, Kia’s chief design officer. “It’s a car that people will simply not expect from Kia, and that’s exactly what we set out to achieve.”

The new model includes a raked roofline, extended wheelbase, flared wheel arches and a new interpretation of Kia’s “tiger” family face, edged with projector headlamps.

“The Optima embodies Kia’s confident new design direction,” Schreyer said. “It’s a global car with individual appeal.”

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