2011 Kia Magentis
2011 Kia Magentis. Click image to enlarge

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2011 Kia Magentis

New York, New York – Kia Motors has presented the all-new Optima, sold in Canada as the Magentis, at the New York International Auto Show. The new sedan will go on sale in North America in the fourth quarter of 2010.

The next-generation Optima introduces five new powertrains worldwide, including the brand’s first-ever hybrid for North America, which will be available in early 2011. Designed at Kia’s studios in Frankfurt and California, the new Optima is longer, wider and lower than the vehicle it replaces, and is based on an all-new midsize platform.

“The all-new Optima is a new strand in Kia’s growing design DNA with a blend of simple and fluid lines, and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” said Peter Schreyer, chief design officer for Kia Motors. “From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail.”

The new Optima will be available in North America with three all-new, fuel-efficient engines: a 2.4-litre gasoline direct injection (GDI) four-cylinder, a 2.0-litre GDI turbocharged engine, or a 2.4-litre hybrid. For Europe, there will also be an available 2.0-litre engine and 1.7-litre diesel. All transmissions, both manual and automatic, are six-speeds.

Also making its world premiere in New York is the Forte four-door hatchback. The new Forte builds on the popular Forte compact sedan and Forte Koup with another practical but modern iteration of the platform. The new model introduces a new front grille, alloy wheels, lower valence design, centre console, paddle shifters, pushbutton start and navigation system.