December 17, 2013
Jaguar shows Magic Body Control is no match for “cat-like reflexes”
It’s great when automakers give each other an advertising noogie from time to time.
Instead of cinematic b-roll being overlayed with classical notes for their newest spot, Jaguar has brought the fight right to Mercedes’ doorstep with this new ad parody.
Earlier this year, Mercedes launched the Magic Body Control spot featuring the gyroscopically stable chickens. Now Jaguar has used the same intro in their spot, though the ending involves a large, wild cat and a few floating feathers.
Original ad embedded below.