Jaguar shows Magic Body Control is no match for “cat-like reflexes”

It’s great when automakers give each other an advertising noogie from time to time.

Instead of cinematic b-roll being overlayed with classical notes for their newest spot, Jaguar has brought the fight right to Mercedes’ doorstep with this new ad parody.

Earlier this year, Mercedes launched the Magic Body Control spot featuring the gyroscopically stable chickens. Now Jaguar has used the same intro in their spot, though the ending involves a large, wild cat and a few floating feathers.

Original ad embedded below.




About Mark Stevenson

Mark Stevenson is a former IT professional turned freelance automotive writer and news editor for Autos.ca. He's a member of the Automobile Journalists Association of Canada and former member of the Texas Automotive Writers Association (TAWA). Mark spends an inordinate amount of time on motorcycles and resides in Dartmouth, Nova Scotia with his two dogs - Nismo and Maloo. You can find him on Twitter and Facebook.