New model shown as part of FEEL XE campaign announcement

Jaguar sure is gearing up for the launch of the new XE. As part of the hype-drive before the car’s September 8 reveal in London, the British automaker has shown of a full frontal shot of the new Jag to announce a partnership with Emeli Sandé for the FEEL XE campaign.

Shown in the single photo with an ‘S’ badge on the grille and likely fitted with the same 3.0-litre supercharged V6 as the F-Type S, the XE will also be powered by a new family of Ingenium engines, including a 2.0-litre four-cylinder mill with turbocharging. The new XE will also be lightweight, built with a structure mainly comprising of aluminum.

The FEEL XE social media campaign is looking to enlist the public to “share words, pictures, sounds and films with Emeli through social media that express what makes them feel exhilarated” through the #FEELXE hashtag.

Emeli Sandé will perform the first FEEL XE project production at the September 8 reveal in London.

Related: Jaguar XE To Premiere In London September 8, Jaguar’s XE Sedan To Get F-Type Supercharged V6


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