New model will compete with Nissan Juke, Chevrolet Trax, upcoming Honda HR-V

Fresh of the debut of the 2015 Hyundai Genesis and Sonata sedans, the Korean automaker will be rolling out Fluidic Sculpture 2.0 to the rest of their products in the near future.

However, one future product may not get this design language: a new crossover model sitting below the Tucson, Hyundai’s current entry SUV model.

According to Edmunds, after a new redesigned Tucson starts arriving on dealer lots in 2016, Hyundai will be bringing a compact crossover to market to compete with the Chevrolet Trax and upcoming Honda HR-V.

Speaking with Hyundai Motor America CEO Dave Zuchowski, Edmunds learned the brand is aiming a new compact crossover model at first-time Gen Y buyers and styling may not follow the Fluidic Sculpture 2.0 guidelines. Instead, they will directly aim the new product at the Nissan Juke.

Zuchowski also stated the next Tucson will go upscale in terms of feel and driving dynamics. A new Elantra, also due in 2016, will be more “European” in design, with “more elegant, more premium” looks.


Connect with