Hyundai Curb concept
Hyundai Curb concept. Click image to enlarge

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Hyundai Curb concept

Detroit, Michigan – Hyundai California Design Center and Hyundai Motor America presented the world debut of the Hyundai Curb concept vehicle during a press conference at the Detroit International Auto Show today. The Curb is a compact Urban Activity Vehicle (UAV) for the next generation of Hyundai buyers.  Curb is also a test bed for future Hyundai Blue Link and vehicle connectivity technology.

The inspiration for Curb came from the need to evolve Hyundai’s “Fluidic Sculpture” design language for younger buyers. Hyundai designers wanted to create a vehicle loaded with technology that was at home in an urban environment with potholes and densely packed nightclubs on the streets. The vehicle needed to secure the advanced Blue Link and connectivity features against impact and shock. From these ideas, the ‘technology rugged’ design direction for Curb was formed.

“We wanted the Curb to be urban tough without looking like a Brink’s truck,” said Jason Brown, Hyundai designer. “City driving was going to be its forte, not crossing the Rubicon trail, but we wanted it to have urban armor for daily driving on city streets. It needed to empower its passengers in this setting.”

The Curb features a “‘Tough Tech” design – high-tech interior, rugged exterior; advanced Hyundai Blue Link and vehicle connectivity technology, including touch sensors and screens, Continental 12-inch display, and Continental Reflective Heads Up Display (HUD); big cargo-hauling capability, pop-up roof rack and pull-out bike rack, and a fuel-efficient 1.6-litre engine.

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