April 22, 2008
Hot Wheels Honda Racer. Click image to enlarge
Torrance, California – Honda has announced the arrival of the Honda Racer, a 1/64th scale Hot Wheels car designed by Honda R&D Americas Inc. in Torrance, California. The Honda model was one of six designs submitted by automakers and selected as part of the Hot Wheels Designer’s Challenge to commemorate the 40th anniversary of the toys. The Honda Racer will go on sale in May.
“The Honda Racer combines the excitement of Honda’s racing heritage with Hot Wheels’ reputation for speed, power, performance and attitude,” said Guillermo Gonzalez, senior designer of Honda R&D Americas and designer of the toy. “The core concept is built around our idea for an ‘ultimate race car’ and leverages the design freedom made possible by a scale model car.”
The car body is in the shape of the Honda “H” emblem and is further inspired by Honda’s early participation in Formula 1 racing and its 1967 RA 273 car. If brought to scale, its V10 engine would displace 2.0 litres per cylinder.
“Sure, it is awesome to play with the cars on the orange track again, but I discovered that designing a Hot Wheels car is very different and in some ways more liberating than designing a production car,” Gonzalez said. “For example, the primary design constraint is that the car had to fit on the orange track and perform a loop. Aside from that, the possibilities are without limit.”
The Designer’s Challenge cars include models from Chevrolet, Ford, Mitsubishi, Honda, Dodge and Lotus, along with an original model designed by the Hot Wheels team. The cars debuted as 1/5th scale models at the 2007 Specialty Equipment Market Association (SEMA) show in Las Vegas last October; in August, they will be part of a Hot Wheels 40th Anniversary road trip along historic U.S. Route 40, travelling from Mattel headquarters in El Segundo, California to Watkins Glen, New York. For more information, visit www.hotwheels.com/40th.