Toronto, Ontario – Honda Canada, American Honda Motor Company and the National Hockey League (NHL) have entered into a three-year agreement that names Honda as the official vehicle of the NHL.

The agreement includes Honda sponsorship of NHL television and Internet coverage, along with active participation at NHL events in both Canada and the U.S., such as the NHL Face-Off Rocks 2008, NHL Winter Classic and the NHL All-Star Weekend that will be held in Montreal.

“Hockey is the national sport of Canada from coast to coast,” said Jerry Chenkin, executive vice-president of Honda Canada. “This NHL sponsorship aligns well, because of a variety of grassroots sponsorships and activities that are already being done by our Honda dealers with minor league hockey in communities across Canada. With more than 53 million hockey fans throughout Canada and the United States, the NHL is a significant part of the sports landscape, and we’re pleased to be associated with such a major sport.”

The agreement includes provisions for advertising on NHL.com and during game broadcasts, camera-visible signage during games and events, and on-site displays of Honda vehicles at select events.

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