February 24, 2012
Richmond Hill, Ontario – The Honda Civic and Ford F-Series pickup topped Canadian sales in January, according to industry analyst Dennis DesRosiers.
“In January, the large/luxury markets were the hottest in Canada, up 35.6 per cent in a market that was up 15.4 per cent,” DesRosiers said. “We expect these segments to be top performers all year, although it would be impossible to match the performance in January.” DesRosiers added that buyers of pickup trucks and commercial vans “appear to have over-bought the last two years as they caught up with their inability to buy during the financial crisis in 2008 and 2009,” and he expects sales to be soft and possibly down over the year.
Small, entry-level vehicles performed at the market level in January, up 16.1 per cent in a market that was up 15.4 per cent. “This points to the dilemma within the (automakers),” DesRosiers said. “Our governments have mandated better fuel efficiency, but our consumers still want to drive bigger vehicles. So if fuel efficiency targets are to be met, then the only way it will happen is with technology. The problem here is that higher technology costs money, and consumers are reluctant to pay more.”
The top ten best-selling cars in January, in order, were the Honda Civic, Hyundai Elantra, Toyota Corolla, Mazda3, Chevrolet Cruze, Volkswagen Jetta, Ford Focus, Hyundai Accent, Toyota Camry and Nissan Altima.
The top ten best-selling light trucks in January, in order, were the Ford F-Series, Ram pickup, Dodge Caravan, GMC Sierra, Ford Escape, Chevrolet Silverado, Dodge Journey, Honda CR-V, Toyota RAV4 and Hyundai Santa Fe.