February 21, 2008
Richmond Hill, Ontario – The Honda Civic doubled its sales in January 2008 over the same period in 2007 and retained its status as Canada’s top-selling car, while the Ford F-Series pickup remained at the top of truck sales last month, according to figures released by industry analyst Dennis DesRosiers.”Needless to say, Honda is sending a strong statement into the market that they want the Civic to remain the best-selling passenger car in Canada,” DesRosiers said. “Second, GM places three vehicles into the top ten passenger cars and four vehicles into the top ten light trucks. Seven best selling products is a position that GM has not been in for a lengthy period. We have always said that in this industry, you get yourself into trouble and out of trouble with product, product and product. GM certainly understands this equation.”
DesRosiers also noted that the market for small, entry-level vehicles grew by 17.1 per cent in January, “which is clear evidence that the consumer ‘gets it’ when it comes to environmental issues,” and that large pickup trucks were down 6.9 per cent, which he suggests could be an early sign of the U.S. housing correction migrating into Canada, as “it is the tradesmen who have backed out of the pickup truck market in the U.S. and this may also be happening in Canada.”
The top ten best-selling cars in Canada in January 2008, in order, were the Honda Civic, Chevrolet Cobalt, Mazda3, Pontiac G5, Toyota Corolla, Toyota Yaris, Pontiac G6, Honda Accord, Ford Focus and Toyota Camry.
The top ten best-selling light trucks in Canada in January 2008, in order, were the Ford F-Series, Dodge Caravan, GMC Sierra, Dodge Ram, Chevrolet Silverado, Ford Escape, Honda CR-V, Chevrolet Uplander, Ford Ranger, and Pontiac Montana SV6.