Detroit, Michigan – Ford’s display at the 2010 North American International Auto Show in Detroit promises to be the biggest and most engaging yet, with more than 54,000 square feet of new vehicle displays, 24 all-new interactive displays, and high-tech presentations including live driving demonstrations inside Cobo Center.
“Allowing consumers to interact with our products in an engaging and experiential way is a very effective way to demonstrate the strength of our products,” said Jim Farley, group vice-president of global marketing. “There’s no better venue than an auto show to demonstrate our advanced technology and products at a critical point in the buying process for many attendees.”
One of the highlights will be live driving demonstrations of Ford’s new Active Park Assist technology, which helps drivers parallel park a vehicle without laying a hand on the steering wheel.
Also for the first time ever at the show, Ford executives from around the world will host a social media press conference on January 11, including twelve hours of continuous live social media activities on Twitter Q&As, Live Stream Interviews, Facebook Wall chats and blogger interviews.