Dearborn, Michigan – In celebration of its 75th anniversary, Esquire Magazine will make publishing history with the first-ever digital cover for the October issue.

The cover and a double-page advertisement for the Ford Flex give the illusion of moving words and images of the Flex using flexible electronic display technology produced by E Ink. The display produces an electronic screen that looks and feels like paper.

Esquire will distribute 100,000 issues with the special cover on newsstands, each with a built-in battery that will keep the display active for as long as six months. The magazines will be sold in the U.S. at Borders, Barnes & Noble and select newsstand vendors.