Travellers departing Montreal can arrange a test drive upon their return

Montreal-area Lexus dealers are looking to capture their target demographic in a big way by hanging out at the airport like an unlicensed cab driver.

In quite a brilliant move, travellers departing Montreal-Trudeau airport can visit the Lexus Lounge at Gate 4 of the domestic terminal to arrange some Japanese luxury transportation upon their return to Montreal.

“At Lexus, we’re focused on creating unique experiences,” said Cyril Dimitris, Director, Lexus Canada. “This airport initiative is an example of how Lexus dealers in Montreal know how to embrace fresh and bold thinking to set themselves apart in that market.”

Test drivers are given the choice of the Lexus CT 200h, ES 300h, IS, or RX when making arrangements. When they return to the airport, travellers are greeted personally by a representative, taken to the arrivals parking area, and introduced to their car of choice and co-driver.

The program started on April 28th and will continue until July 5th.


Looking for a special trip home from the airport? Test drive a Lexus back to your place after your flight

Montreal Lexus dealers offering “Made to Measure” test drives from Montréal-Trudeau airport

MONTREAL, QC., (May 9, 2014) – Travellers departing from Montréal-Trudeau airport on a domestic flight over the next 10 weeks will want to stop by the Lexus lounge.

In what may be a first for the industry, they’ll be able to arrange a special “Made to Measure” test drive for their commute home. It means instead of having to hail a cab, they’ll have a sleek new Lexus waiting for them, courtesy of the Montreal-area Lexus dealers who came up with the idea.

“At Lexus, we’re focused on creating unique experiences,” said Cyril Dimitris, Director, Lexus Canada. “This airport initiative is an example of how Lexus dealers in Montreal know how to embrace fresh and bold thinking to set themselves apart in that market.”

From April 28 until July 5, Montreal travelers can make arrangements for this unique test drive experience, which will demonstrate the superior performance of Lexus vehicles in the real world.

In setting up their test drive at the Lexus lounge prior to departure, guests will choose from a variety of Lexus vehicles, including the CT 200h, ES 300h, IS, and RX.  When their return flight arrives, participants will be personally greeted by a Lexus representative. They will then be brought to their chosen vehicle in the arrivals parking area, where a co-driver will be waiting.

The Lexus lounge is located at Gate 4 of the domestic terminal at the Montreal-Trudeau airport.




About Mark Stevenson

Mark Stevenson is a former IT professional turned freelance automotive writer and news editor for Autos.ca. He's a member of the Automobile Journalists Association of Canada and former member of the Texas Automotive Writers Association (TAWA). Mark spends an inordinate amount of time on motorcycles and resides in Dartmouth, Nova Scotia with his two dogs - Nismo and Maloo. You can find him on Twitter and Facebook.