November 24, 2010
Windsor, Ontario – A special first-edition of the Fiat 500 has completely sold out in 12 hours in Canada. Five hundred models of the Fiat 500 Prima Edizione models, each with a unique numbered badge, could be ordered online yesterday with a $500 deposit.
“I don’t think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast,” said Reid Bigland, president and CEO of Chrysler Canada. “Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European Car of the Year, the Fiat 500, is just that.”
Production of the Fiat 500 starts in December, with the vehicle arriving in Canadian Fiat dealerships early in 2011. To become a “Fiat Follower,” receiving news, updates and dealer locations, visit Fiat Canada.